Short for digital asset management, a system that creates a centralized repository for digital files that allows the content to be archived, searched and retrieved. The digital content is stored in databases called asset repositories while metadata such as photo captions, article key words, advertiser names, contact names, file names or low-resolution thumbnail images are stored in separate databases called media catalogs and point to the original items.
Digital asset management also is known as enterprise digital asset management, media asset management or digital asset warehousing.
DAM, XML, Rich Media, DRM and a Traditional Business Value
This paper examines recent DAM initiatives undertaken by Random House, a Bertelsmann Company, General Motors and a major global music supplier to integrate their traditional and emerging e-business units.
