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bait advertising Last modified: Wednesday, August 22, 2007  A merchant or online vendor will offer a sale or clearance price on an item in a newsletter or online advertisement to encourage potential customers to click through to their Web site. The low-priced item is often not available so the consumer is offered a similar, but more expensive item for purchase. Also called bait and switch advertising.   ECommerce-Guide ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services. Webopedia's "Did You Know...?" Section Use this Webopedia knowledge section for an in-depth overview of specific technologies and occurrences in the areas of Computer Science, The Internet, and Computer Hardware and Software. Webopedia's Quick Reference Section Use this Webopedia reference section for information on common Internet and computer facts and occurrences. Related Categories Electronic Commerce Online Advertising Related Terms advertiser click fraud click-and-mortar e-mail newsletter Shopping bait advertising Products Compare Products,Prices and Stores Shop by Category: Sport and Outdoor 34 Store Offers Garden 5 Store Offers Search: WebMediaBrands Corporate Info Legal Notices, Licensing, Permissions, Privacy Policy. Advertise | Newsletters | Shopping | E-mail Offers | Freelance Jobs Solutions Whitepapers and eBooks Articles: Build a More Agile Business with IBM IBM Articles: Virtualization Delivers a Dynamic Infrastructure Articles: IBM Offers Enhanced Measurement and Management for Energy Usage Articles: IBM Helps Transformation to an Information-Based Enterprise Microsoft Articles: Visual Studio 2010 Adobe Article: Adobe Helps PHP Developers Create Rich Internet Applications Adobe Article: Java Developers Finding a Home at Adobe Flex IBM Articles: A Smarter Business Needs Smarter Technology Intel Xeon Processor Increases Server Efficiency and Capabilities Intel Tech Brief: Automated Energy Efficiency for the Intelligent Enterprise Oracle Whitepapers - Innovation for IT Leaders Avaya Article: Communication-Enabled Mashups--Empowering Both Business Owners and IT Internet.com eBook: IT Manager's Guide to Social Networking Internet.com eBook: Get Ready for Windows 7 Microsoft Article: Expression Web 3--New Features for PHP Developers Whitepapers: Manage Your Business Infrastracture with IBM Whitepaper: Maximize Your Storage Investment with HP Internet.com eBook: Becoming a Better Project Manager Microsoft Article: Stress Free and Efficient Designer/Developer Collaboration MORE WHITEPAPERS, EBOOKS, AND ARTICLES Webcasts SAP Webcast: Crystal Reports Server--Do More. Spend Less. Webcast: Connecting PHP to Microsoft Technologies Video: Microsoft Partner Program Benefits Video: Windows Azure Debugging Tips SAP BusinessObjects Webcast: Unlock the Power of Reporting with Crystal Reports IBM Webcast: Speed Business Innovation with Reduced Cost and Risk Video: Deploy Applications on Windows Azure MORE WEBCASTS, PODCASTS, AND VIDEOS Downloads and eKits Download: Microsoft Visual Studio 2010 Beta 2 Downloads & Free Trials: Microsoft's New Efficiency Resource Center Get the Windows 7 SDK Free Trial: Red Gate SQL Backup Pro 6 Iron Speed Designer Application Generator MORE DOWNLOADS, EKITS, AND FREE TRIALS Tutorials and Demos Internet.com Hot List: Get the Inside Scoop on the Hottest IT and Developer Products All About Botnets MORE TUTORIALS, DEMOS AND STEP-BY-STEP GUIDES